Affordability and Benefits of Hiring a Full-Scale Marketing Partner

Working with a marketing agency might seem like something reserved for only major corporations, but in today’s economy marketing agencies are a way to intelligently invest your marketing money. Your investment will result in a strategy that works and that makes the best use of your money – resulting in a higher ROI and minimized risk. You also get loads of added value from working with a team who delivers:

Expert Knowledge

By outsourcing some of your marketing, you get marketing talent, proven strategies, shared experiences, and access to advanced marketing technology. You can seamlessly synchronize the end-to-end customer experience, and touch each stage of the buying cycle with agile, timely, and relevant marketing campaigns.

More Hands On Deck

One marketing person can’t do it all. (Nor should they.) And if they do, can you afford them? With an agency, you get access to versatile professionals with proven backgrounds in business strategy, marketing, content marketing, communications, business strategy, graphic design, web design, internet marketing, and SEO. Because of these vast skill sets, they add great value when they contribute where needed.

High Success Rate

Performance-driven agencies, like Department 14 Marketing, provide a unique and completely transparent approach that allows clients to launch multi-channel campaigns with one point of contact. Your dedicated expert is accountable for strategy through deployment. You don’t have to train your existing staff members because your agency has the depth and breadth of skills needed.

Cost Savings & Scalability

Hiring a marketing agency is much less than the cost of one full-time marketing executive. You get an entire team of marketing experts and can expect cheaper ad costs, software costs, among others costs. By outsourcing some or all of your marketing activities not only save your money in salaries and overhead, but our outsourcing partner can also save you money in direct purchases on marketing programs (e.g., printing, media buys, advertising, marketing technologies, etc.). By leveraging their suppliers, a good marketing partner can save a company 10 – 30% in their overall marketing spending.

Extra Benefits

In addition to the core benefits that come with hiring an agency, your organization will benefit from:

These are just a few of the most common ways that hiring an outside marketing agency can help your business. In addition, your company can benefit from:

  • Staying current on the latest marketing trends, without a learning curve
  • Gaining an outside business perspective
  • Avoiding costly training overhead
  • Improving existing staff efficiency
  • Having access to the latest technology

The Basic Facts

When you hire a marketing agency, you gain immediate access to senior-level marketing professionals with a wide range of skills and industry experience. When selecting agencies, some companies are overly concerned about product knowledge and try to find vertical industry firms (which charge higher rates for niche markets). Your employees should have product/service knowledge to provide guidance and editing abilities related to content creation while your agency partner should provide you with a strategic plan, a detailed roadmap for that plan, and on-going management/execution of the strategy. At Department 14, we embrace the “everyone is a marketer” methodology and find great success in working with clients who are equally invested in the success of their marketing campaigns.

Request a Free Consultation

Learn more about partnering with Department 14 Marketing as a full-scale marketing agency for your business or organization by requesting a free consultation.